وظائف شاغرة Marketing and Communication Officer

Key Responsibilities:

Marketing Strategy:

• Develop and implement comprehensive marketing plans aligned with Borderless NGO goals and objectives.
• Identify key communication channels and platforms to effectively reach target audiences, including donors, volunteers, beneficiaries, and the general public.
• Utilize data and analytics to measure the effectiveness of marketing efforts and make data-driven improvements.

Branding and Identity:

• Ensure consistent and compelling branding across all communication channels and materials.
• Establish the NGO as a recognizable and trusted brand in the sector.
• Oversee the production of branded merchandise and promotional materials.

Digital Marketing:

• Manage the NGO’s online presence, including website content, social media platforms, and email campaigns.
• Develop engaging multimedia content, such as videos, graphics, and infographics, to increase audience engagement.
• Monitor online trends and adjust digital strategies accordingly to maximize outreach.

Content Creation:

• Create and curate compelling content, such as blog posts, press releases, newsletters, and reports.
• Collaborate with different departments to gather information and success stories for impactful communication.
• Ensure all content is accurate, aligned with the NGO’s values, and adheres to communication guidelines.
• Craft compelling and impactful messages that resonate with various stakeholders and convey the NGO’s mission and impact.
• Utilize storytelling techniques to share success stories, case studies, and testimonials that highlight the positive outcomes of Borderless NGO initiatives.

Media and Public Relations:

• Cultivate relationships with media outlets and journalists to secure media coverage for Borderless NGO initiatives and events.
• Draft press releases and organize press conferences to communicate key announcements.
• Act as the Borderless NGO spokesperson when required, ensuring consistent messaging and communication.
• Attend networking events to forge valuable partnerships and collaborations with other organizations and potential stakeholders.

Stakeholder Engagement:

• Liaise with donors, partners, and beneficiaries to understand their perspectives and communicate the NGO’s impact effectively.
• Organize events and campaigns to engage and involve stakeholders in the NGO’s activities.

Fundraising:

• Conduct thorough research to identify potential donors, funding opportunities, and grant-making institutions.
• Strategically approach and secure new donors, both locally and internationally, through persuasive and targeted fundraising initiatives.
• Oversee and maintain the donor database, ensuring accurate and up-to-date records of donor information, contributions, and communication history.
• Utilize the database to segment donors effectively and tailor personalized engagement strategies.
• Develop and implement innovative strategies to engage donors, fostering long-term relationships and loyalty to the NGO’s cause.
• Lead the development of effective fundraising tools, such as donation landing pages, fundraising campaigns, and crowdfunding initiatives.
• Create engaging content to support fundraising efforts, including impact stories, videos, and infographics that resonate with potential donors.
• Prepare regular and accurate reports on fundraising activities, tracking progress towards fundraising goals and assessing the effectiveness of different campaigns.
• Analyze key performance indicators to provide data-driven insights for optimizing fundraising strategies.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communication, Public Relations, or a related field.
• Proven experience 2 years in marketing and communication, preferably within the nonprofit sector or with social impact organizations.
• Strong written and verbal communication skills in both English and Arabic, with the ability to tailor messages to various audiences.
• Proficiency in digital marketing, social media management, and content creation tools.
• Creative thinker with the ability to generate innovative marketing ideas.
• Excellent organizational and time management skills, capable of handling multiple projects simultaneously.
• Familiarity with data analysis and reporting tools to measure campaign success is a plus.
• A passion for social causes and a deep understanding of the nonprofit sector’s challenges and opportunities.

Join our dedicated team and contribute your marketing and communication expertise to drive positive change and create a lasting impact in the lives of those we serve. Together, we can make a difference!